Another fresh new year is here. And with every new year comes new web designs, techniques, and tools. In 2019, we expect rampant creativity – asymmetrical layouts, vibrant illustrations, and bold colour schemes – as well as websites, becoming smarter with subtle interactions, machine learning and other technological advancements driving the trends.
While trends are a snapshot of where the industry is heading, web developers shouldn’t just use them as a reference to blindly follow. Instead, they should be creative and use the web designs to build better experiences for their users.
Below are five web trends and techniques that will define website development and digital product design in 2019 – and beyond.
1. Asymmetry and Broken Grid Layouts
Grid layouts have been the norm for most websites. However, we are seeing web designers break outside of the standard grid system more and more. The appeal of the broken grid and asymmetrical layout is that it is unique and distinctive. Additionally, it gives a web developer more creative freedom with their work and allows them to create another level of hierarchy on a page. Adding an extra level of the hierarchy is helpful when it comes to directing a user’s eyes to the most important actionable parts of a website.
2. Glitch Art
Images that capture the visual effects of system malfunctions and technological accidents have become increasingly popular in numerous industries. Glitch aesthetics have become part of popular culture in an era where computers are so pervasive. We fear technology taking over, but we also don’t know how we’d live without it. Using glitch aesthetics is, therefore, a great way to explore the link between humans and machine and makes for a captivating subject matter in its design execution.
3. Serif Fonts
Choosing the right font is an important thing every web designer needs to consider to set the right tone for their website. While every self-respecting web presence from Yelp to Slack has their own custom designed typeface that’s not identical to the sans serif typeface, more and more brands are turning towards sans serif in different aspects of their designs. There’s a good reason for this: serifs make for better readability, take up less valuable space and are decorative, making them great for emphasis.
A nice example is MailChimp where the rounded serifs give the site a cheerful look. Another great example is Two Chimps Coffee – the serif font used on the landing page adds a touch of class and sophistication.
4. Natural, Organic Shapes
Organic design is often applied to products such as books, home décor, electronic equipment, and chairs. However, it’s now being used in web design using the same principles. Web designers are taking a more natural approach to creating their websites, shedding the very straight and near-clinical lines and overly technological sheen of the early 2000s.
Since organic shapes are naturally imperfect and asymmetrical, they provide depth to a website. Additionally, the illusion of movement makes a website feel human and alive.
5. Interactive Video
The majority of web design trends fade away after a short period of time, but not for video content. Web designers can expect to see the more interactive video in 2019. Video content not only diversifies the page but also allows visitors to consume more content, faster.
With Google ranking web pages with video content higher than standard web pages, more websites are prioritizing video production to make their pages easily searchable and provide content in the most efficient way.
There you have it – the top web design trends that will dominate 2019. Since the year has just started, expect more surprises. And you can contribute your own ingenuity to this list of web design trends and techniques.