Special Touches – 6 Simple Ways To Show Customers That You Truly Care


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Your business is your passion project. Yet your passion shouldn’t be limited to your behind-the-scenes operations. Your company wouldn’t have gotten anywhere without your loyal customers, so you mustn’t let them go unnoticed. What you should do is share the love with your patrons and let them know how much you appreciate them. 


You don’t have to roll out a red carpet or give out special promotional products every time someone walks through your doors. Instead, here are six simple ways for you to show appreciation for your valued customers. Put them into action today and start forging valuable personal and professional relationships.

1. Get To Know Your Customers Personally

If your business focuses on in-person service, you need to get to know your patrons personally. This means you’ll have to go beyond merely knowing their first names. If you can memorize your customers’ specific preferences, such as their favorite products or orders, you’ll demonstrate how much you listen and how much you care about them.

2. Respond to Feedback

Receiving less-than-glowing feedback can be a devastating experience for a business owner. However, you can turn this situation into a positive one by taking the time to respond to customer reviews and specifically address their concerns. By doing this, you’ll show the world how much you care about creating an outstanding customer experience. You can even go above and beyond by offering discounts or freebies to unsatisfied customers who have a justifiable complaint.

3. Be Courteous in All Circumstances

You might think it’s obvious, but it’s critical to remember that courtesy is key to building successful relationships with your customers. No matter how good your intentions are, it’s easy to get so caught up in the hustle and bustle of running your business that you forget to be polite. Whether you’re giving the customer your full attention or saying “please” and “thank you” regularly, simple actions can demonstrate how much you value your clients. 

4. Serve Your Community

Your neighbors have done so much for you, so it’s only fitting for you to give back. There are likely numerous charitable organizations in your local community, so you should make sure that your business officially contributes to causes that you and your customers care about. You can do everything from making a financial donation to getting out and volunteering in person. Even the smallest charitable activities can show how much your community means to you.

5. Send Personal Thank-You Notes

Every purchase made at your business is worthy of celebration. You should make sure your customers know how much their support means to you, and one way to do this is to send handwritten thank you notes. In this age of email and text messaging, a handwritten message shows dedication and personal commitment. It’s an emblem of how much your customers mean to you, so it’s worth saying thank you as much as you can.

6. Give Your Customers a Hand

Everyone has their unique struggles, and your customers are no different. They’ve been with you throughout the years, so you should take opportunities to be there for them as well. If you know of any customers struggling with their health, finances, or any other major challenge, you can lend them a helping hand. Doing so will show people that customers are more than a number to you. 

There are so many simple ways to express appreciation for your customers. Make these practices a habit, and your community will always know how much they mean to you.

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