Drinking seems to be one of the great Australian pastimes, along with sparring with kangaroos and having open air parties. It is said that any kind of party is not complete without any kind of alcohol. In fact, there are a lot of Australians who believe that they should get drunk even before the party even starts. It’s where the fun is and people are generally funnier when they’re a little bit slushed. Shouting is another popular custom which involves drinking, and this leads to a lot of drunken people going out at the pub before dawn. You just can’t seem to stop until everybody has had enough. Learn more about this custom here.
This is why you may notice that pubs and bars are always packed full of people. Sure, you may have your own preference depending on the day. This doesn’t change the fact that most people go to the pub after work and school to relax and have fun with friends. Some might want to drown themselves in alcohol to forget their disappointment. Others want to celebrate their success or another person’s failure. No matter what the reason might be, you will still return to the pub. This is also why some people want to own a pub of their own.
It is actually a great investment because people are always looking for pubs to go to. If they find one that they liked, it would be their regular place. As you build your relationship with the patrons, it will also increase your revenue. It would also mean that you would have regular customers and you do not have to advertise aggressively. Word of mouth is still a powerful marketing tool; if people talk highly of your pub, then they would want to return again and again. They would also bring other customers with them. Read more about this phenomenon here: https://www.socialmediatoday.com/marketing/why-word-mouth-marketing-so-important.
However, it is not enough to have a great beer to make your pub popular. Sure, you can make your own beer but most Australians would be happy with bottles of Coopers or Carlton Draught. A great menu would also be an essential for every pub. Not everyone wants to drink to a stupor; many people just drink to socialize and have fun with friends and family. A great selection of pub food will usually include finger food or anything that goes well with beer. If there is no burger, roast or nachos on your menu, then you might be in for a bad time.
There is one key factor that is missing from most pubs: advertising. Yes, the word of mouth can be good but what if your customers cannot even remember your pub’s name? One great way of doing this is to acquire supplies for your pub which has your name on it. There are a lot of companies that can help you with this one. You may want to check out Coastal Coasters Australia for more details.
Why Would you Want to Have Items with Your Pub’s Name?
Having your pub’s name on your stubby cooler or drinking coaster will help customers remember your pub. Even though most of your customers will be drunk the next day, they would surely remember it because they see your logo everywhere. Then, they would recognize it somewhere and associate it with their experience. If it was good, then they would want to return to your place when they have the chance.
It doesn’t just become an advertisement for your pub as these merchandise could be a source of income. You can sell these as a sort of memorabilia for your place. Usually, tourists would ask for these items because it is a part of their Australian experience. Tourists can also use these items to advertise your place in their home countries. Also, you can use these as prizes or giveaways whenever you have events.
Having your own brand name around the pub reinforces the people’s notion that this is actually your pub. This would reflect your own personality and it would become the pub’s very own look as well. Pubs would want to be differed from each other. Having your own brand on almost every item in your pub makes it even easier for people to distinguish your establishment from others.