Brisbane is a fun, welcoming and cultural city which attracts people from far and near. It is also the most populated city in Queensland which makes it an excellent place to open up your own bar as you can attract both locals and tourists. Brisbane is the perfect spot for a bar, and there is a thriving nightlife scene here, but this does also mean that competition is stiff and it can be hard to stand out from the crowd. With this in mind, here are a few suggestions which should help you to open up a bar which will immediately attract visitors and help you to quickly establish yourself on the scene.
Determine Your Niche
First, you need to find a target market as you can’t appeal to everyone. People choose which bar they go to based on their tastes, need and personal interests so you need to accommodate for a particular audience, and all your decisions should keep this customer in mind. A few types of establishment to consider include:
- Sports bar
- Cocktail bar
- Live music spot
- A quiet place for a drink
- Party atmosphere
Assess The Competition
Once you know what type of bar you are running, you need to research the competition. Determine their strengths, weaknesses and any gaps in the market which you could fill.
Layout & Decor
One of the most important aspects when starting your own bar is choosing a suitable layout and decor. It needs to be easy for people to walk around, but there must also be ample seating so carefully consider your floor plan. The decor must also be interesting and in tune with your target audience.
Being the Capital of the Sunshine State, it is essential that you have an outdoor area where people can enjoy drinks outside in the sun. In addition to seating, you will also need outdoor heaters from places like Supagas so that people can continue to enjoy being outside once the sun goes down (this also stops the inside from becoming overcrowded and helps you to maximize sales).
You could have the best bar in all of Brisbane, but you will never succeed if you do not have great bar staff. You need to hire capable, friendly and hard-working staff who will work to make sure that guests have a good time and feel welcomed. This means that you need to be thorough when recruiting and outline your expectations to staff when they start working.
In today’s internet-driven world, a bar needs to have a strong online presence in order to attract customers, build relationships and advertise. This will include:
- A website with in-depth information
- Being active on social media
- Using internet marketing to increase online visibility
Brisbane is a superb place to open a bar because it is a fun city filled with both tourists and locals. There is a thriving nightlife scene in the city which means that it can be competitive, but this information should help you to find success from the start so you can compete with the already established venues.