Every Brisbane business owner’s goal is to speed up the evolution of his business. There are a few tricks to help your business grow and evolve faster and be more appealing to the Brisbane community. Apart from having a strong marketing strategy and promoting the business across social media channels, you need to strengthen the core of your business – the relationship with your employees. Your business community needs to grow from within for a successful start.
Social Media Exposure
Instagram has more than 100 million active users on the platform. An average Instagram user spends around an hour checking their social media profile. This is more than enough for someone to get to know your brand and get acquainted with your business. Make sure to write catchy captions, post photos and Instagram stories that speak to the audience and organize giveaways that show that you give back to the people who buy your products or visit your blog regularly. It is the easiest way for your audience to communicate with you, but make sure you’re responsive and take their feedback seriously. Putting people first and paying attention to constructive criticism will make people like you. Don’t try to be the best, but be a company that is a role model for other companies.
Get to Know Your Employees
Word-of-the-mouth marketing isn’t a thing of the past. If your employees feel content and appreciated in your company, they will show it through their hard word and speak about it to their family and friends. Make simple suggestions that can make their lives easier. The heart of your business are people who make it all happen. Apart from getting to know them, they should also feel like they actually matter. Start by making simple suggestions. You assume your employees go to work by car. For instance, you can suggest that they go to Fuel Card Report website, where they could see the fuel card offers, reviews and different card benefits they might find useful.
This way they can find the best option for their vehicle and be informed about different pricing plans. It’s always better to give them a choice instead of forcing them into using something you already chose for them. You help them get a better deal, and they see that you have put a lot of thought into making them a part of the process. Make a playroom for their children, organize a poll for team building activities, let them choose the decoration for their office. A little kindness goes a long way.
Think Outside the Box
Get creative with your promotion. Of course, you should use all the platforms available to increase your social media exposure. However, printing out pamphlets or renting a billboard can also speak volumes about your business. You can make a documentary or a short YouTube series about your business, what obstacles you expect to encounter on your way to the top, and how you plan to overcome them. If your employee wants to post a funny video from the workplace, allow it. People want to see a business that has a soul and treats their employees as friends. Work with influencers you actually admire, and write a blog about them and why you want them to represent your business, don’t just use them as a marketing device. Share your knowledge about business with younger generations who are willing to learn by giving younger people a chance to prove themselves.
All in all, a business is more than just numbers and revenue. You have to be passionate about your line of work to make a strong impact on others and make them share that passion of yours. How did you get your business to become popular? Tell us all about your experience in the comment section below.