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Disclaimer: This content is provided for educational and entertainment purposes only and does not constitute professional advice. We do not guarantee the accuracy or completeness of any information presented. We are not liable for any actions taken based on this content. For specific issues or decisions, we recommend seeking professional advice.
The pandemic changed the way we watch and experience events. No longer is it absolutely vital for us to be at an event in person, especially if we are sick. But even if we don’t want to attend an event because we don’t have the money to travel or because we can’t get off work, we can still be present through the magic of live streaming. Of course, hiring a professional company like Able Video production services to handle the live-stream technology is the best way to ensure a quality presentation, amateurs can still produce a memorable live-streaming event by following these tips.
Keep Your Setup Simple
The more equipment you have, the more complex your live stream will be. Unless you plan to live stream on a regular basis, there’s no need to invest in a complicated audio-visual setup and in fact, you can probably rent much of the equipment you need. At a bare minimum, you’ll need a video camera, a microphone, a video encoder, a computer or laptop, an internet connection, and a streaming platform. Often, a video camera will include the microphone and your computer will have a video encoder, but you can also get these separately as well.
Monitor Your Stream During the Event
Make sure you can see the live stream as it’s happening so you can make adjustments in real time. This will require an extra monitor that allows you to see the event as others are seeing it. You can prevent a lot of mishaps by just keeping an eye on what your viewers are seeing because you can catch anything getting in the way of a smooth presentation before it ruins the presentation. For example, something might be blocking your audience’s view that you can’t detect from your perspective.
Look at the Camera
This seems like such a simple thing to do, but you’d be surprised at how many people look at the monitor instead of the camera, especially if they’re not used to being in front of the camera. Yes, you want to keep an eye on the extra monitor to make sure your event is as flawless as possible, but you don’t want to stare at it. Even if you put your extra monitor right under the camera for easy access, your audience can still tell if you’re not looking directly at the lens.
Have Someone Else Monitor the Event
To avoid staring at the monitor instead of the camera, enlist someone else’s help with the event. Give that person the job of monitoring the live stream on the monitor so you can focus on the camera. That way, they can alert you to any problems, but you can concentrate on delivering the best content in the best way possible. It’s not always feasible for a live streamer to have a full team of people to assist them with their event, which is why a lot of streamers partner with a professional company, but if you have some friends who can help out, it’s better than trying to do it alone.
Respond to Audience Comments in Real Time
If you use a streaming platform that allows you to engage with your audience, respond to any comments that come in as quickly as possible. This is particularly important if you intend to have other live stream shows in the future. When you respond to comments, your audience is more likely to stick around even if it’s just to hear your response to their comment. They are also more likely to come back for another event because they know they’ll be involved.
When it’s not possible to respond to audience comments in real-time, make sure to take time after the event and respond to them. It’s not quite the same as calling attention to their engagement during the event, but it is better than not responding to them at all. Think of your audience as your customers. You want to nurture them so that they keep coming back and so that they tell their friends.
Of course, if you’re only live streaming a one-time event, this advice doesn’t necessarily apply, but people still like to get responses to their comments no matter what.
Conclusion
Live streaming is a wonderful way to bring your event to as many people as possible. If you can, get the assistance of a professional live stream company to help you produce the best event possible. But, if you can’t, these tips should help you create a high-quality live stream production.
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