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Do you run an online business or a physical premises business with an online presence? Congratulations are in order because running a business is hard work. However, with effort, hours and patience, you can scale up your business and make serious money. It can surely beat collecting a wage each week. Yet online commerce relies heavily on digital marketing – SEO vs SEM, Pay Per Click, and Social Media Marketing. Unless you have some savvy, you must outsource this work to a digital marketing agency. But what if you have a relatively modest digital marketing budget? You can still make it work but with a few tweaks. This helpful article will share how you can make the most out of a small budget and still make an impact. Read on to discover more.
Set Your Budget
The first step is to set your budget. As a business owner, you should know how much spare cash you have available to spend. The one thing to mention with setting a digital marketing budget is that you have to spend money to make money – there’s no avoiding this. Effective digital marketing costs money through building backlinks, a paid search advertising campaign or social media ads. Set a figure that you can afford and stick to it. If you play your cards right, your digital marketing efforts should pay dividends in increased website traffic, sales or client sign-ups.
Build Organic Backlinks, or Pay for Them
Backlinks are when informative; authoritative websites link to your website. This can help improve your search engine rankings or where you are displayed on search engine results pages. If you have the time, you can reach out to some websites that blog about products or services similar to what you offer, with an offer to write a blog post for them. This post will include a link to your website. This is worth doing if you can write well, as you’ll save some money that would otherwise be spent paying a writer. However, you could outsource the writing on a website like Airtasker or Fiverr. You can save some money this way, but the quality of writing can be hit or miss. If you have some budget, you can engage a digital marketing agency to build some backlinks for you. You can easily stick to your budget if they charge by the article.
Consider a Facebook Ad Campaign
Facebook is an excellent place to reach customers, as millions of people scroll their feeds daily, and every third or fourth post is a paid advertisement. The good thing about Facebook ads is that you pay per click on the ad, such as if someone likes the advertisement or clicks through to your website from the ad. This means that you can set a fixed budget for the ad, and you’ll only be charged for genuine engagement with the ad. For instance, you could set a budget of $500 for a single ad, and you’ll only pay that if users click or tap. This can be a great way to reach your target market without breaking the bank. Getting $1000 worth of business from this source is a solid return on investment.
Run a Pay Per Click Ad Campaign
Pay Per Click or PPC is a term used to refer to search engine advertisements such as those that display on Google or Bing when you search for a product or service. These are the first results that appear when a potential customer searches the web. You pay the search engine to display your ad, and you only pay per click on your advertisement. The click will usually translate into a visitor to your website or a call to your business. Like Social Media ads, this is an excellent method if you have a small digital marketing budget, as you will only pay for clicks on your ad. You can spread your available budget across a few different ads, trialling a variety of keywords and ad copy (the term used for words used in an ad). If you net a customer or a new client from this digital marketing method, the investment has been worth it.
Consider a Digital Marketing Agency
Finally, you could consider appointing a digital marketing agency to manage your digital marketing. Aim for a smaller agency that can work with a modest budget. Be upfront about what you can afford, and they’ll advise what services they can offer for your total budget. This may include a small amount of SEO, PPC and other digital marketing services. If and when you scale up, you can increase your digital marketing spend, and the agency can assist when your budget grows too.
In Summary
This helpful article has shared how to make the most of a small digital marketing budget. From building backlinks to social media ads and PPC, we’ve covered what a small budget can achieve. Remember that investment in digital marketing means a positive return for your expenditure.
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