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As we enter 2025, promotional products are becoming increasingly creative, practical, and personalized. This guide delves into the best tradeshow giveaways, from delicious treats to eco-friendly options, to enhance your marketing strategy.
Tradeshows offer more than just a platform; they present a chance to leave a lasting impression, initiate meaningful conversations, and boost your brand’s visibility. One of the most impactful ways to differentiate yourself in a bustling environment is through thoughtfully selected promotional products. These items not only embody your brand’s values but also ensure you remain memorable long after the event concludes.
1. Sweet Success: Promotional Jelly Beans in Custom Packaging
There’s something universally appealing about a sweet treat, and promotional jelly beans are a delightful way to draw people to your booth. Compact, colourful, and crowd-pleasing, jelly beans can be customised to reflect your brand’s colours or theme, making them a fun yet effective marketing tool.
Imagine handing out small tins or eco-friendly bags filled with jelly beans, each branded with your logo or a playful tagline like, “A Sweet Reminder of [Your Brand].” These treats are not just giveaways—they’re conversation starters and mood boosters.
Pair the jelly beans with a QR code on the packaging that links to a special offer or a digital brochure. This adds an interactive element and ensures your brand stays on their minds long after the event.
2. Eco-Friendly Tote Bags with a Twist
Tote bags remain a tradeshow classic, and their eco-friendly versions have only grown in popularity. Durable and reusable, they show your commitment to sustainability while giving attendees something practical they’ll use long after the tradeshow.
For an added touch, include a small pouch of promotional jelly beans inside each tote. This unexpected treat adds an element of delight while giving attendees a taste of your brand’s creativity.
Customise the tote bags with your logo and a catchy slogan that reflects your brand’s mission. For example: “Carry the Change with [Your Brand].”
3. Tech Gadgets with Everyday Appeal
Promotional tech items like wireless chargers, USB hubs, and portable power banks are highly valued for their practicality. They integrate seamlessly into attendees’ daily lives, ensuring long-term brand visibility.
Pair these with a small branded container of jelly beans for a lighthearted contrast. The mix of high-tech and sweet treats will make your booth unforgettable.
Consider packaging the tech gadget and jelly beans together in a sleek box with your logo, creating an upscale giveaway that’s both useful and fun.
4. Compact Reusable Drinkware
Drinkware remains one of the most sought-after promotional products. In 2025, collapsible water bottles and insulated travel mugs take center stage due to their eco-friendly and practical designs. They’re perfect for attendees who are always on the go.
Add a sweet surprise by including a bag of branded jelly beans inside the drinkware. It’s a small gesture that makes a big impact, turning a functional item into a memorable keepsake.
Customise the drinkware with your brand’s colours and logo, and include a tagline that resonates with your audience, such as, “Stay Hydrated with [Your Brand].”
5. Interactive Giveaway Kits
Giveaway kits are a fantastic way to stand out by combining multiple promotional items into a cohesive package. For instance, a wellness kit might include a stress ball, a branded notebook, and—of course—a pouch of jelly beans to add a touch of sweetness.
Interactive kits invite attendees to explore your brand and engage with the products, creating a more meaningful connection.
Design the kit to reflect your brand’s theme or values. For example, a “Relax and Recharge” kit could feature relaxation tools alongside your jelly beans, tying into your company’s commitment to well-being.
6. Sustainable Stationery with a Sweet Side
Eco-friendly stationery sets, featuring recycled notebooks and bamboo pens, are ideal for showcasing your brand’s sustainability efforts. These items are practical, stylish, and align with modern consumer values.
Including jelly beans as part of the package adds an unexpected element of fun, making the stationery set even more appealing.
Customise the notebook covers with your logo and an inspirational quote that reflects your brand’s mission. Add a playful note alongside the jelly beans, such as, “Fuel Your Ideas with These Sweet Treats.”
Why Thoughtful Giveaways Matter
Tradeshow giveaways are more than just freebies—they’re an extension of your brand’s identity. By choosing thoughtful, high-quality items like promotional jelly beans, eco-friendly bags, and tech gadgets, you’re not just attracting attention—you’re creating connections.
Each product tells a story about your business, whether it’s your commitment to sustainability, innovation, or simply making people smile. And in the fast-paced environment of a tradeshow, those moments of connection can make all the difference.
Stand Out in 2025 with Creative Giveaways
As you plan for your next tradeshow, think beyond the basics. Combine practicality with personality by offering giveaways that align with your brand and resonate with your audience. From the sweet allure of promotional jelly beans to the enduring utility of tote bags and tech gadgets, these products ensure your business isn’t just another booth—it’s the one they remember.
So, embrace the trends of 2025, get creative, and let your giveaways do the talking. Your brand deserves nothing less than the best.
By Charles Liu
Marketing Expert at Cubic Promote. Charles Liu specialises in Branding, marketing and has 17 years of experience helping brands achieve their goals. Connect with Charles Liu on LinkedIn: https://www.linkedin.com/in/charles-liu-042b9124/
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