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For most people, the new year means embracing a “new you.” But for marketers steeped in all things digital, the new year is all about exploring and applying digital marketing trends you probably haven’t heard of yet.
Here are the top digital marketing trends you’ll see from 2023 and beyond — according to HX and digital marketing agency GO Digital, whose expertise covers a wide range: from web and app development to affiliate marketing and digital strategy including UI, UX, SEO, paid search, marketing automation, and social.
1. Zero-party data
Zero-party data is a type of information that is willingly and consciously provided by audiences to businesses. This could be through sign-up forms, surveys, or questionnaires. Zero-party data is considered to be the most accurate and valuable form of data that businesses can collect, as it comes directly from the source and is given with clear knowledge and consent. As data plays a crucial role in digital marketing campaigns, zero-party data is expected to become increasingly important in the future.
2. Instant gratification via online interactions
Technology, the Internet, and handheld devices have only furthered audiences’ appetites for instant gratification; which is why this will become a defining digital marketing trend in the next decade. Marketers need to be more creative about ways online interactions can be rewarded instantly — with a promo code, fun filters, freebies, trial run, and real-time service, to name a few.
Plain and simple, if your intended audience doesn’t feel rewarded through online interactions with your brand, you will lose them to competitors whose instant gratification campaigns make the most of digital platforms. Time to get (even more) creative. A tip: How would you want to be rewarded almost immediately if you were in your audience segment’s shoes?
3. Real-time messaging as data hubs
With instant gratification comes real-time messaging. If targeted audience segments expect to be rewarded instantly with certain online interactions, all the more will they expect to be assisted in real-time — even when conversations aren’t face-to-face in the physical sense. Investing in a good real-time messaging platform, strategy, and campaign will also double as a data centre where businesses can gather information about their clients.
Real-time messaging platforms can also be a venue for companies’ knowledge bases to shine and evolve. Use them as your foundation for reliable real-time customer service. As real-time messaging continues to evolve through chat apps and virtual assistance, digital marketing practices will evolve, too. Stay on top of this digital marketing trend.
4. Outsourced digital marketing
Digital marketing has increasingly become demanding, especially in terms of the expertise required to catch up amid time-starved strategies and ever-evolving tech. While this can certainly be done in-house, a digital marketing trend that continues to rise is reliance on outsourced digital marketing agencies to service a wide range of digital marketing needs.
For example, digital marketing agencies like GO Digital provide integrated strategies that will result in a holistic marketing campaign that looks out for UI, UX, and HX or human experience. Even when technology levels up in the next few decades, thus, changing the way professionals and businesses approach digital marketing, at the core of every digital initiative lies insights into the human experience. Partnering with the right digital marketing agency will determine how well-crafted your overall strategy is.
5. Voice and visual search
Voice and visual search have become increasingly popular, too, which will also alter the way digital marketing agencies approach SEO and metadata. Take, for example, keywords. The way they are phrased when typing them onto a search engine is vastly different from how a person will use similar keyphrases in a conversational tone when enabling voice search. Visual search, on the other hand, is a whole other ballgame. The trend is very much in line with the current theme and ideology of the future being highly visual. This, of course, includes the future of digital marketing.
The rising popularity of both voice search and visual search opens new pathways for optimising brands’ searchability campaigns.
These upcoming digital marketing trends make up, as they say, just the tip of the iceberg. Which one is your business most interested in trying out? If you haven’t already, that is. Any other digital marketing trends you’re keeping up with in 2023 and beyond? Let us know!
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