Meet Travers Beynon also commonly known as Candyman, the millionaire tobacco magnate who’s been dubbed Australian’s Hugh Hefner for his lavish lifestyle and wild parties featuring near-naked women.
Who is Travers Beynon?
Born in Melbourne in March 1972, Beynon is the heir and managing director to the FreeChoice tobacco empire. Founded by his parents Trevor and Sandra, who live on the Gold Coast, the company runs more than 200 stores around the country.
Beynon attended Clairvaux College, a boy’s school on Brisbane’s south side with the motto ‘Christ is Our Life’ for some of his high school years.
How much is Travers Beynon worth?
Travers Beynon is worth £142million, according to Celebrity Net Worth. However, other reports put his fortune closer to £39million.
His massive wealth has mostly come from Free Choice Tobacco, a company which he owns.
Travers Beynon’s Work History & Career
Beynon used to be an Aussie Rules footballer and started his career at Southport Sharks Football Club on the Gold Coast. He had an injury that set his career back again after he was traded to the Brisbane Lions the next year so he took up modelling instead.
He modelled for Levi Jeans, Moschino, Valentino, Paul Smith and Calvin Klein, and also shot for Versace in Milan.
Now styled as ‘Candyman’, Beynon posts pictures of his flamboyant lifestyle on Instagram where he boasts over 640,000 followers.
A Current Affair recently covered a story on Mr Beynon, on which Graham and Yvonne Appleby, the great-grandparents of two of his children, claimed he was a bad father.
The Applebys said they had been cut off from the kids, who were being raised in the Candy Mansion at Helensvale, where Mr Beynon hosts wild parties with his “Candy Shop goddesses”.
Tobacco retail boss sets up Playboy-style mansion and throws decadent parties. Since then, social media has become even more interested in his lifestyle and as a result his social media following exploded. He has become the most followed influencer on Instagram with 110,000 followers.
But if you see from BUSINESS point of view, any publicity is good publicity. Mr Beynon is heir to the FreeChoice tobacco empire and his new Mansion with wild parties in the presence of bikini clad model, all get huge media coverage nowadays which no need to say, gives a good publicity to the business and helps promote sales.
All this happens at riverfront mansion at Helensvale, where his wild exotic parties are filled with dozens of “Candy Shop goddesses”, mostly dressed in itsy-bitsy bikinis. Business advertisement signs are strategically placed around the mansion grounds and pictures are later promoted at social channels like Instagram and Facebook.