Tag Archives: twitter tips

How a Single tweet can Help Your Business – Twitter Tips

Seth Godin once said “Marketing is no longer about the stuff that you make, but about the stories you tell.” This is the reality of social media right now.

A story going viral, is a paramount ambition of every marketer.

Though there is no foolproof recipe to make a content viral, you can still follow some cardinal rules to get closer to your dream of creating a story/content/tweet which everyone likes to share.

I have personally written articles in the past where I have talked about Social Media strategies. Here we will talk about the story of my tweet which went viral.

Personally, I use Mediatimes official twitter account and personal twitter account often to promote my articles or to share the knowledge with my followers. Few days back, I tweeted about Resume tips and the tweet (shown below) is going viral since then.

note: The overall Re-tweets count is more than 12, but as per my understanding, because it was a chain where people are re-tweeting from each other’s account, the whole number will not show up under my tweet.

Analysis

Every single day this same tweet gets multiple re-tweets (as I notice from my notifications and checked in analytics) till this day from different accounts and hence the tweet count of the article (written by Haylee Forbes promoted my myself) has gone to almost 90 and still counting.

Though it’s hard to say that there is a single perfect recipe to make a tweet go viral, but in general you can follow some basics to make a tweet worth sharing. And if you get lucky, more people will pick it up resulting in your story going viral. You never know!

An impeccable tweet  is short and sweet with perfect hashtags.  Also, a clever heading can do the trick for you. Starting with a number, right keywords, and showing a benefit are all parts of a good heading that attracts the audience. The hashtags I used in this particular tweet were   and seems like the combination of these rightly chosen keywords worked out perfectly to reach mass audience. Research on hashtags can come handy.

Further, if you have got another twitter account, make use of it to re-tweet the same tweet after some time to give it more visibility with a different heading and different hashtags.

Also, if you tweet regularly every day, make sure you check the twitter analytics to figure out what’s working and what’s not.

Following some of these basics can work out wonders for you.

I have written more about Twitter strategies in a previous article. Please checkout Killer Secrets to Drive Traffic to Your Website from Twitter for more proven twitter strategies.

 

 

Killer Secrets to Drive Traffic to Your Website from Twitter

As a Social Media specialist, I have tested many social channels to drive traffic to my website and twitter has emerged as the winner for me.

Surely Facebook too is a big player in driving traffic, but Twitter delivers traffic faster than any other network due to the short span of a tweet and the nature of this social network.

As you can see, I have got a view count on all the articles on this website. This helps me analyse the traffic quicker. After publishing an article, the first thing I do is to share on twitter to get the quick traffic. And within a few seconds of sharing the article on twitter, the view count goes up. I share my articles on of course the Mediatimes twitter page and then a few seconds later to my personal twitter page. Both the time view count goes up which adds up to give a decent number.

Now there are two questions that we need to ask here. First, is it that easy?  

Answer to the first question is, of course not. It’s not easy at all. You need to build up an audience on your twitter account first to get that sort of result. And that takes a lot of effort, skill and time. Engaging with other twitter accounts, regular tweets, making use of right hashtags every time you tweet are some of the techniques you need to follow to grow your audience. Consistency is of course the most important factor to grow your audience on any social platform.

Second question, how do we make sure we get quality traffic?

This is again very tricky. Normally, if you just need traffic then of course any kind of traffic is a welcome thing for a website. But what if you only want to target a niche market and grow sales of your niche product?

For this, you need to engage with others who fall in the same category as your niche market. Find out the twitter accounts who are popular in your niche. One way to do this is to search #keyword on twitter. This shows up all the tweets and see who tweets regularly and gets the most re-tweets. Follow him, engage with him regularly and try to get his attention. A single retweet by a popular account can do wonders for you.

Also, research the keywords in your niche and use them in hashtags every time you tweet. Of course the tweets should be related to those hashtags/keywords. This will attract the right audience because there are people out there on Twitter who are always searching with these keywords. When you tweet, they will see you in search results and most probably follow you. This technique can help you grow your audience on twitter in your own niche.

Follow these tips to help grow your brand on Twitter. Also, let me know in the comments what other things work for you on Twitter?