Countless people like to use social media to stay in touch with friends, news, and entertainment, but some sites can be used to enhance your job search and professional network. The main site for this is LinkedIn. LinkedIn has been around for a while and is still growing in popularity. Because this is a professional site, some people may be a little apprehensive to create an account or may need help with improving their profile. Whether you’re new to the site or not, here are six tips to enhance your profile and make it more marketable to employers and professionals in your career.
1. Have an appropriate profile picture
When people view your profile, your picture is one of the first things they notice. Since this is a professional site, your picture should reflect professionalism. Some tips for selecting a good LinkedIn profile picture are:
- Be the only person in the picture
- Use a picture in nice attire
- Make sure the picture is clear
- Use a picture that’s from the waist up
2. Add your skills
LinkedIn provides you the opportunity to add skills to your profile. Don’t skip this! Make sure to include skills that you’ve used or are currently using. Besides seeing that you’ve held several jobs, employers want to know what specific skills you’ve obtained from them.
What’s great about this is that when people see these skills, they have the opportunity to endorse you for them. This is why it’s important to connect with your boss and other professionals because they can possibly endorse one of your skills. Doing this also builds up credibility in your field.
3. Link other media to your profile
What’s great about LinkedIn is that you can add multimedia to your profile. This is a great way to expand your online portfolio. Some of the best things to add in your profile would be your personal website, blog and links to projects you’ve done either in school or for a company. All of this will help expand the diversity of your work experience.
4. List important details
With LinkedIn you can put more information about yourself that you wouldn’t be able to fit on your resume. You can add information regarding honors/awards, languages, volunteer work and organizations you’re involved in. Putting these little details will help set you apart from others.
5. Keep your profile updated
Your profile should be more updated than your resume because it’s online for anyone to view while your resume is usually available upon request. Keep your profile updated by adding relevant work experience, skills and by updating your summary. The more you update, the more professional your profile becomes.
6. Connect with professionals
This is something that’s very important with LinkedIn. Don’t make the mistake of just connecting with all your friends on Facebook and Twitter. Remember, you’re trying to market yourself to employers so aim to connect with important people in your field so they can notice you.
When it comes to managing your LinkedIn account, these tips will help keep your account polished. All of these tips can help you get noticed online and provide you with another way to market yourself. Job searching and networking can now be done online and using your LinkedIn account effectively is essential in the process.