Open your Facebook and you will see the news feed completely taken over by the plethora of videos these days. So what is going on? Is this the next big thing in the world of online videos? And is the video growth of Facebook going to challenge YouTube?
What’s going on?
Well, recently Facebook introduced ‘auto play’, a new feature in the Facebook algorithm and things are going in favour of Facebook since then. So now, when you are scrolling down the news feed, the videos shared by someone will play automatically. But note, only the video uploaded to Facebook have the capability of auto play. If you share a YouTube video link, then it will not auto play.
Publicly displaying a video’s view count
People can see how many views a video on Facebook has received. Views are shown on all public videos from people and Pages. This will help people discover popular videos, and help businesses quickly gather information about how their videos are performing.
Is Facebook trying to be the new video giant?
Facebook is trying to beat YouTube in its own game. Well, tech giants have a habit of stepping into each other’s toes time to time. Google started Google + to compete with Facebook. Microsoft introduced Bing to beat Google in search engine market. This time it’s Facebook, trying to challenge YouTube.
With auto play, video reach has gone up on Facebook. Users get interested in the videos when they start playing by itself. First couple of seconds are more than enough to create a user’s interest in the video. 3 seconds are counted as a single view. And since this new Facebook auto play feature is introduced, the video views in Facebook has jumped by millions.
What the Growth of Video on Facebook Means for Businesses
New video growth on Facebook can be the gold mine for businesses. its a small revolution in the social media marketing.
For marketers, digital video, particularly on mobile, is becoming more important as well. Combining sight, sound and motion, video creates experiences that are, at their best, memorable, moving and inspiring — the types of experiences that help brand marketers drive important metrics, including awareness, consideration and, ultimately, sales.
“Using videos we uploaded to Facebook during Fashion Week in February, we saw an 85X lift in view rates versus our previous Fashion Week campaign, which linked to videos from other players. This fall we will begin tapping into the new video views objective, and our ads are now eligible to automatically play in News Feed. Facebook is and will continue to be a key part of our video marketing strategy going forward.” — Jen Daly, Senior Brand Building Manager, TRESemmé & Nexxus, Unilever
Users are enjoying the feature, however, they are concerned about the mobile data that is being used with auto play features. And then there are many who just don’t like the fact that they are not in control of their videos and hate auto play feature. But there is an option to stop the auto play feature.
How to stop the auto play feature.
To stop videos from playing automatically on your computer:
- From the top right of Facebook, click v and select Settings
- Click Videos in the left menu
- Click the dropdown menu next to Auto-play Videos and select Off
How do I stop videos from playing automatically in my Mobile News Feed?
You can adjust the Facebook app’s auto-play settings to On, Wi-Fi only or Off.
To adjust the auto-play settings on your Android phone or tablet:
- Open the Facebook app
- Scroll down and tap App Settings
- Tap Video Auto-play
- Choose an option
Note: If you don’t see the Video Auto-play settings on your Android phone, log out of the Facebook app. When you log back into Facebook, Video Auto-play should be visible in App Settings.
To adjust the auto-play settings on your iPhone or iPad:
- Open the Facebook app
- Scroll down and tapSettings
- TapVideos > Autoplay
- Choose an option
Note: If you don’t see Videos in your iPhone or iPad’s Facebook app settings, try updating the Facebook app.
you can also Get help for mobile apps and browsers .
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